Read how one Australian journalist who came to Boise for the music fest decided it’s “better than the mega-festivals.”
Since it was launched in 2011, Vice Media music vertical Noisey has evolved into a noted brand, with articles, documentaries, a radio program, and a TV show. It gained such a strong foothold in music reporting because its journalists willingly explore everything from relatively unknown singer/songwriters, to international arena stars. Noisey takes a global approach to music—both metaphorically and literally.
In an April 2 article on noisey.vice.com, Noisey Australia editor/critic Shaad D’Souza explains that when Treefort Music Fest offered to fly D’Souza to Boise for the 2019 event, the journalist was “skeptical” because there is “something incredibly crass about these kinds of large-scale festivals backed by government agencies to lure in young people.” But, D’Souza came to Boise anyway and discovered Treefort was a “pleasantly unwieldy experience: a strange and unique celebration of community and culture” and “more special than your bog standard music festival.”